Harnessing the Gen-Y Beast

Today’s guest post is from Eric Leist, a Public Relations major in Boston University’s class of 2010.  Eric blogs over at Meghan Biro’s firm Talent Culture and on his own blog, EricLeist.com ————————————————— You’ll never figure out what’s wrong with me. Am I lazy? Arrogant? Rude? I’m an enigma. A puzzle waiting to be solved. [...]

People Will Make A First Impression From Your Website: Don’t F It Up!

Imagine your candidates showing up to their interview totally unprepared – not at the top of their game – expecting you to look past the wrinkled clothes, poor resumes, and bad attitudes and hire them anyway.  It isn’t the first impression you hope for when you greet the candidate in the lobby. First impressions matter [...]

It’s about the Fuzzy Stuff: People and Trust

Back in March, I was asked to write the monthly ‘Living the Value Proposition’ column for my company’s monthly newsletter.  In a very Jerry Macguire-esque effort – I stayed up all night thinking about value propositions – the tough to define, ever-continuous search to define the elusive catch-phrase that pops into peoples minds when they [...]