Coke vs. Pepsi: Brand Image

In August, I was pumped to be starting on a challenging project at a new client.  I had met the team, and was content with the fact that I was faced with a few long days of ramp up.  I had all of the documents laid out on my desk and only one thing was [...]

Sports and Business: Are Your Employees Passionate About Your Company?

I get it, some of you may never like soccer.  Some of you just can’t stomach the annoying buzz of the vuvuzela for 90 minutes just to watch a game end in a 0-0 tie.  Like it or not, the World Cup is the biggest sporting event in the world.  So big in fact, that [...]

Be Careful, Thomas Jefferson Isn’t Signing Your Paycheck

Over two hundred years ago, a bunch of really smart guys in bad wigs drafted and eventually adopted a Bill of Rights to limit the power of federal government and ensure the protection of what they saw as fundamental liberties of the people.  The freedom of speech became the First Amendment, adopted on December 15, [...]

Business Lessons From The Boss

It was April 2009, and my small consulting firm was drinking frosty beverages and celebrating a major milestone together at a sold-out Springsteen show in Boston.  It was my first show, and I must say that at almost 60 years old, love him or hate him, Bruce Springsteen brings an intensity to the stage that [...]

Retention Issues? Focus on Culture First

Even in a down economy, employee retention is a key management issue.  Despite rising unemployment, some employees have critical skills and intellectual capital that make them very attractive to your competition.  These employees, likely amongst your top performers, will look for continuous reinforcement that your company is right for them, and that they should stay.  [...]

People Will Make A First Impression From Your Website: Don’t F It Up!

Imagine your candidates showing up to their interview totally unprepared – not at the top of their game – expecting you to look past the wrinkled clothes, poor resumes, and bad attitudes and hire them anyway.  It isn’t the first impression you hope for when you greet the candidate in the lobby. First impressions matter [...]