Dilbert: Beth the New Marketing Manager for Social Media

Ahhhh, so true.  So true.  Well played Scott Adams.

Coke vs. Pepsi: Brand Image

In August, I was pumped to be starting on a challenging project at a new client.  I had met the team, and was content with the fact that I was faced with a few long days of ramp up.  I had all of the documents laid out on my desk and only one thing was [...]

2010 PMC and Rider Spotlight: Pete Getchell

Yeah I know, this is a blog about business, social media, and getting things done.  Awe inspiring posts (okay, that might be a little optimistic!) about the value of relationship marketing, being in the conversation, and solving tough problems for clients.  So why I am cross-posting about the PMC and a rider raising money to [...]

In Today’s Virtual Workplace, Organization is King

The recent recession has been a significant game changer for business in a lot of ways.  There were the obvious changes, specific to the recession, such as a significant power shift to the employers.  We all watched (and some of us, unfortunately, participated) as hordes of qualified candidates piled out of the workforce and into [...]

Sports and Business: Are Your Employees Passionate About Your Company?

I get it, some of you may never like soccer.  Some of you just can’t stomach the annoying buzz of the vuvuzela for 90 minutes just to watch a game end in a 0-0 tie.  Like it or not, the World Cup is the biggest sporting event in the world.  So big in fact, that [...]

Are You Having Board Meetings or Bored Meetings?

First of all, I think that most of the time spent in meetings is a waste of time.  I don’t think the actual meetings are a waste of time, since they are an enabler to face-to-face interaction, which is critical, but EVERY meeting should have a set duration, agenda, and a desired outcome before you [...]

Leveraging Social Media Where It Counts: Charity

The power of social media is not rocket science – it provides a channel to increase connections and enhance communications by exponentially expanding your reach.  What you do with those connections and your now boundary-less network is up to you – no tool will convince people to buy your services, be your friend, or connect [...]

Harnessing the Gen-Y Beast

Today’s guest post is from Eric Leist, a Public Relations major in Boston University’s class of 2010.  Eric blogs over at Meghan Biro’s firm Talent Culture and on his own blog, EricLeist.com ————————————————— You’ll never figure out what’s wrong with me. Am I lazy? Arrogant? Rude? I’m an enigma. A puzzle waiting to be solved. [...]

The Answer to the Question: Why Blog?

Most of you have probably already seen this video (if your browser doesn’t display the video, get it on YouTube here). It’s message is pretty difficult to refute – the Social Media Revolution is upon us.  I mean, the one stat alone that ‘If Facebook (with over 400 million active users) were a country it [...]

Retention Issues? Focus on Culture First

Even in a down economy, employee retention is a key management issue.  Despite rising unemployment, some employees have critical skills and intellectual capital that make them very attractive to your competition.  These employees, likely amongst your top performers, will look for continuous reinforcement that your company is right for them, and that they should stay.  [...]