Word of Mouth Marketing

A few weeks ago, I tried a great new spot in Boston’s Fenway neighborhood – The Citizen Public House and Oyster Bar.  And then I went back… It’s a great spot for after work – excellent bartending staff, a great selection of beers, a better selection of whiskeys, and wine on tap.  (Yes I said [...]

Coke vs. Pepsi: Brand Image

In August, I was pumped to be starting on a challenging project at a new client.  I had met the team, and was content with the fact that I was faced with a few long days of ramp up.  I had all of the documents laid out on my desk and only one thing was [...]

Communication Style Bias

I think that communication and relationship management is THE NUMBER 1 driver of project success.  Hands down.  Scan the tags in my blog, and come across posts like Four Types of People: Know Your Audience and Managing Scope: It’s Really About Trust, Communication, and Delivery.  I saw a quote and it reminded me just how [...]

Managing Scope: It’s Really About Trust, Communication, and Delivery

I was in a meeting last week discussing project management and client delivery and an executive made the point that the scope of the project is what the client thinks it is – period – and that as consultants it is our job to effectively manage expectations around scope continuously throughout an engagement. Nailing down [...]

The Answer to the Question: Why Blog?

Most of you have probably already seen this video (if your browser doesn’t display the video, get it on YouTube here). It’s message is pretty difficult to refute – the Social Media Revolution is upon us.  I mean, the one stat alone that ‘If Facebook (with over 400 million active users) were a country it [...]

It’s about the Fuzzy Stuff: People and Trust

Back in March, I was asked to write the monthly ‘Living the Value Proposition’ column for my company’s monthly newsletter.  In a very Jerry Macguire-esque effort – I stayed up all night thinking about value propositions – the tough to define, ever-continuous search to define the elusive catch-phrase that pops into peoples minds when they [...]