Coke vs. Pepsi: Brand Image

In August, I was pumped to be starting on a challenging project at a new client.  I had met the team, and was content with the fact that I was faced with a few long days of ramp up.  I had all of the documents laid out on my desk and only one thing was [...]

2010 PMC and Rider Spotlight: Pete Getchell

Yeah I know, this is a blog about business, social media, and getting things done.  Awe inspiring posts (okay, that might be a little optimistic!) about the value of relationship marketing, being in the conversation, and solving tough problems for clients.  So why I am cross-posting about the PMC and a rider raising money to [...]

In Today’s Virtual Workplace, Organization is King

The recent recession has been a significant game changer for business in a lot of ways.  There were the obvious changes, specific to the recession, such as a significant power shift to the employers.  We all watched (and some of us, unfortunately, participated) as hordes of qualified candidates piled out of the workforce and into [...]

Sports and Business: Are Your Employees Passionate About Your Company?

I get it, some of you may never like soccer.  Some of you just can’t stomach the annoying buzz of the vuvuzela for 90 minutes just to watch a game end in a 0-0 tie.  Like it or not, the World Cup is the biggest sporting event in the world.  So big in fact, that [...]

Harnessing the Gen-Y Beast

Today’s guest post is from Eric Leist, a Public Relations major in Boston University’s class of 2010.  Eric blogs over at Meghan Biro’s firm Talent Culture and on his own blog, EricLeist.com ————————————————— You’ll never figure out what’s wrong with me. Am I lazy? Arrogant? Rude? I’m an enigma. A puzzle waiting to be solved. [...]

Retention Issues? Focus on Culture First

Even in a down economy, employee retention is a key management issue.  Despite rising unemployment, some employees have critical skills and intellectual capital that make them very attractive to your competition.  These employees, likely amongst your top performers, will look for continuous reinforcement that your company is right for them, and that they should stay.  [...]

#FunFriday – The Best of HR & Social Media Geeky T-Shirts

A few Friday’s ago I spoke candidly about what I thought about Casual Fridays, and the message was pretty clear: The dress for your company should be driven by your culture, and your culture should be aligned with your business.  When companies recruit and hire good, smart candidates that are a fit for their culture [...]

People Will Make A First Impression From Your Website: Don’t F It Up!

Imagine your candidates showing up to their interview totally unprepared – not at the top of their game – expecting you to look past the wrinkled clothes, poor resumes, and bad attitudes and hire them anyway.  It isn’t the first impression you hope for when you greet the candidate in the lobby. First impressions matter [...]

#FunFriday – Casual Fridays

As I was debating over what to write about, my buddy Anthony suggested I blog about the whole NBC situation. Their Jay Leno experiment had ratings dropping faster than 09′ stock prices.  So NBC is reshuffling again, with all of their hopes tied to a guy with a huge chin and one funny skit -  [...]

It’s about the Fuzzy Stuff: People and Trust

Back in March, I was asked to write the monthly ‘Living the Value Proposition’ column for my company’s monthly newsletter.  In a very Jerry Macguire-esque effort – I stayed up all night thinking about value propositions – the tough to define, ever-continuous search to define the elusive catch-phrase that pops into peoples minds when they [...]