Coke vs. Pepsi: Brand Image

In August, I was pumped to be starting on a challenging project at a new client.  I had met the team, and was content with the fact that I was faced with a few long days of ramp up.  I had all of the documents laid out on my desk and only one thing was [...]

Managing Scope: It’s Really About Trust, Communication, and Delivery

I was in a meeting last week discussing project management and client delivery and an executive made the point that the scope of the project is what the client thinks it is – period – and that as consultants it is our job to effectively manage expectations around scope continuously throughout an engagement. Nailing down [...]

That’s Right I Tweet… And You Should Too!

Nearly every time I tell my friends, family, and even coworkers that I’m on Twitter the SAME thing happens: They look at me like I just told them that I secretly play Dungeons and Dragons in my basement.  Or Farmville.  Or maybe that I run a secret Star Trek book club on the weekends. Let’s [...]

It’s about the Fuzzy Stuff: People and Trust

Back in March, I was asked to write the monthly ‘Living the Value Proposition’ column for my company’s monthly newsletter.  In a very Jerry Macguire-esque effort – I stayed up all night thinking about value propositions – the tough to define, ever-continuous search to define the elusive catch-phrase that pops into peoples minds when they [...]