Coke vs. Pepsi: Brand Image

In August, I was pumped to be starting on a challenging project at a new client.  I had met the team, and was content with the fact that I was faced with a few long days of ramp up.  I had all of the documents laid out on my desk and only one thing was [...]

Communication Style Bias

I think that communication and relationship management is THE NUMBER 1 driver of project success.  Hands down.  Scan the tags in my blog, and come across posts like Four Types of People: Know Your Audience and Managing Scope: It’s Really About Trust, Communication, and Delivery.  I saw a quote and it reminded me just how [...]

Thoughts from the Intersection of Technology and Business

Steve Jobs of Apple used this image to explain their approach to product development, saying: We’ve always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy [...]